AOL Ad Feedback

Thank you for providing feedback on the ad that appears today. Your opinions are very important to us, and your responses are completely confidential.

First, were you able to view the ad?

Yes
No
Don't know

How would you describe your overall opinion of the ad?

Like it a lot
Like it a little
Neither like nor dislike it
Dislike it a little
Dislike a lot

When thinking about the ad in comparison to other online ad formats, would you say it is...?

Better than other online ad formats
Neither better nor worse
Worse than other online formats

To what extent do you agree or disagree with the following statements:

	Strongly Agree	Agree	Neither Agree nor Disagree	Disagree	Strongly Disagree
The ad was relevant to me personally
The ad was intrusive
The animation or movement of the ad was appealing
The ad takes up too much space on the screen
The images or graphics in the ad were appealing
The ad was confusing
The ad was different than other online ads

What do you LIKE MOST about the ad?

What do you DISLIKE about the ad?

Did you click on the ad?

Yes
No
Don't remember

When thinking about online advertising in general, how satisfied are you with advertising on AOL versus other Internet sites outside of AOL? (Please exclude pop-ups and spam when thinking about online advertising.)

Are you...
More satisfied with advertising on AOL
No difference in satisfaction
Less satisfied with advertising on AOL
Don't know

And for classification purposes…

Are you a current AOL subscriber?

Yes
No
Don't know

Are you…

Male
Female